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| 365 days, 24x7, Affordable Insurance marketing
for customer retention |
 The
Challenge
One of the best aspects of e-mail marketing, compared to traditional
marketing tactics, is how quickly it can reach your customer
and make the sale. This has been dramatically illustrated by
GartnerG2 research. It takes four to six weeks to complete a
direct mail campaign, according to GartnerG2. Responses to direct
mail take an average of three to six weeks. But here's the clincher:
GartnerG2 has verified that e-mail campaigns are significantly
less expensive to execute than traditional direct mail. Currently,
average e-mail costs range from $5 to $7 per thousand, while
direct mail costs range from $500 to $700 per thousand. It's
the ideal solution-e-mail costs less and works faster than direct
mail.
In such a internet enabled business environment the company
would have to incorporate industry best practices for better
bottom line and top line growth. To have a cost effective CRM
solutions that is able to do customer management and significantly
improve the marketing automation processes. |
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The
Solution
The NewsletterOrganizer's web-enabled capabilities ensure that
the client's agents and brokers are able to link up despite
their geography using the internet and an internet browser.
The customer is accessible to everyone through the communications
tools interface at very low cost.
The interface allows email and internet form of communication
with the customer. The standard e-newsletters, email marketing,
mailers are available in the company for marketing communications.
The other advantage is that it is done at a hundredth of the
cost of a printed direct mail campaign and the campaign cycle
is also one tenth the time. There is a higher response rate.
The campaign can be scheduled as required and personalized for
the target customer.
The different existing user environments are no obstacles to
agents and brokers to access work because of the web enabled
feature to connect to the host. The system has 365 days and
24/7 access and 99% uptime. The security and password features
of Lead Organizer control the unapproved access to the database.
The administrator is able to assign different agents different
tasks and also ensures that they send similar professionally
designed mailers and newsletters. This enables better customer
retention and since customer acquisition costs are very high
the customer retention leads to superior economics of marketing
success. Don Peppers, partner with Peppers & Rodgers Group
says, 'CRM is a powerful weapon in the battle to satisfy current
customers and win new ones. Nothing affects consumer loyalty,
or the propensity to consolidate accounts, as much as relationship-building
activities.' The permission based email marketing is the ideal
relationship building application. |
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Case
Study 2