Spam definition:
Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.

Preexisting business relationship
The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you.

What constitutes consent?
The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called informed consent.

Federal Anti spam law
The federal anti-spam law went into effect on January 1st, 2004 and preempts all state laws. While this new law will not stop spam, it does make most spam illegal and ultimately less attractive to spammers. The law is specific about requirements to send commercial email and empowers the federal government to enforce the law. The penalties can include a fine and/or imprisonment for up to 5 years.

The NewsletterOrganizer spam protection method
NewsletterOrganizer is a permission-based email-marketing tool that follows the strict permission-based philosophies:

Email and newsletter mailers - Your NewsletterOrganizer registration page already states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only permission-based lists and never to sell or rent your lists.

Opt in Verification - NewsletterOrganizer automatically sends all of your new subscribers an email confirming their interest in receiving emails from you. Additionally, if your subscriber changes his or her interests or unsubscribes, NewsletterOrganizer automatically sends an email confirmation.

Opt out and removal - Every email generated from NewsletterOrganizer contains an remove link which allows your subscribers to opt-out of future email campaigns and automatically updates your subscriber lists to avoid the chance of sending unwanted emails to visitors who have opted out.

Mail Sender Identification - Your email header information is correct because it is pre-set for you by NewsletterOrganizer. Your email campaign's "From" address is verified and already accurately identifies you as the sender.

Contact signature Information - all of your emails are pre-filled with your contact information.

Take the Spam Test to protect yourself from Spam:

1. Are you importing a purchased list of ANY kind?
2. Are you sending to non-specific addresses such as:
   • sales@domain.com
   • business@domain.com
   • webmaster@domain.com
   • info@domain.com, or other general addresses.
3. Are you sending to distribution lists or mailing lists which send indirectly to a variety of email addresses?
4. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
5. Have you falsified your originating address or transmission path information?
6. Have you used a third party email address or domain name without their permission?
7. Does your email's subject line contain false or misleading information?
8. Does your email fail to provide a working link to unsubscribe?
9. Are you failing to process any unsubscribe requests that come to you via a reply to your email within 10 days or the request?
   

If you have answered YES to ANY of the above questions you will likely be labeled a SPAMMER. For more information visit The Coalition Against Unsolicited Email (www.cauce.org) or contact NewsletterOrganizer Customer Support (info@newsletterorganizer.com)