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How NewsletterOrganizer
Works?
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| The NewsletterOrganizer application is
based on the communications principle. Creating and identifying
an audience, segmenting the audience, creating a personalized
message, creating content form and delivery, and reporting
for feedback. |
| Data Management |
| This is the creation and identification
of a consolidated accurate view of the customers. It involves
data extraction, warehousing and cleansing the data. This
allows the data to be ready for use in a campaign as per
the various requirements. |
| Customer Segmentation |
| This is identification of selling opportunities
and target customers for relevant messages. This involves
segmentation and analysis of the customer profiles and
sorting them as per matching of the customer need profiles. |
| Campaign Design |
| Designing a streamlined campaign with
one on one dialogue capabilities. This is very important
and involves content development and management, definition
of the campaign audience, message/content, channel, timing,
campaign testing, and flexibility in reusability and quick
adjustments. |
| Campaign Execution |
| This involves personalization, multi channel
integration, response tracking and data capture. It involves
simplification of newsletter delivery and tracking of
marketing campaigning one or multiple channels. |
| Reporting |
| Newsletter Organizer allows web-based
reporting with real time monitoring, channel analyzes,
response reporting, and campaign measurement. |
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