NewsletterOrganizer - A smarter way to stay in touch Email Marketing and Newsletter Applications
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Internet Marketing
Marketing Automation
  Marketing Automation is a cost effective online marketing tool that automates the messaging solutions in customer relationship management. It is an affordable marketing solution to reach out to a large customer base on regular basis efficiently. Forrester Research has determined that in terms of sales, e-mail communication is nine times more effective for customer retention applications than it is for customer prospecting. Marketers are adopting the idea that e-mail marketing is great for customer retention programs.

As businesses expand their online presence, more and more consumers are choosing email as their preferred means of communication with a company. Permission e-mail marketing approaches - such as sophisticated cross sell, partner co-marketing, event-triggered marketing and viral marketing campaigns are used to grow revenues. These sophisticated marketing programs match the way customers behave. E-mail can cut hard dollars out of direct mail pieces and expensive human contacts while increasing the volume and quality of customer contacts. A well managed e-mail channel can reduce the cost of each customer interaction by enabling multi-channel marketing and automating communications processes. Targeted and personalized e-mail programs can stretch marketing dollars by improving campaign performance and taking advantage of marketing content and customer data that already exist.

  Newsletter Email List building  
Email List building is an integrated data management function that allows the user to gather customer contact data for profiling through necessary permission based methods and properly authenticated. Input also comes in from the web. This also works as a contact or opportunity management system since it has functions of entry and tracking of customer profiles, contact information and some relationship capabilities.
  Newsletter Campaign execution  
  Campaign execution and response management has at its core a mailing engine. The
E-mailer or mailing engine is a web-enabled application designed to enable sending e-mail requirements, typically out-bound, for mass e-mailing activities on schedule or with an event. E-mail meets these communications needs by providing shorter cycle times, better targeting and more online presence. E-mail delivers these capabilities at relatively low cost when compared to alternative media outlets or phone calling.
  Newsletter NewsletterOrganizer Console  
  NewsletterOrganizer Console is a web browser enabled all modules in one screen. This allows the user to get a bird's eye view of the newsletter campaign management process underway in his organization. He can manage the mailing list individually or groups, subscriptions, newsletter creation and mailings, scheduling and campaign reporting. Email contact list can be merged, purged and compared. The list can be segmented and edited. There are Opt- in and Opt- out options. A separate list can be created from tracking.  
  Newsletter Reports  
  NewsletterOrganizer allows web-based reporting with real time monitoring, channel analyzes, response reporting, and campaign measurement.  
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